Facebook Ads v Google Adwords

As a company, we focus solely on Facebook ads but we still understand that Facebook is only a platform and for it to work just like other platforms we have to add oil to the cog to allow it to generate results. People always try to compare both Facebook Ads and Google Adwords but we believe that they are both different in many ways and if you want to choose between the both then you may be better splitting your budget and putting them both to work as they can work hand in hand.

As online store owners you want to reach as many of your potential customers as possible and both Facebook Ads and Google AdWords can get you in front of them.

On the outside both platforms are competing for your business, however practically speaking leveraging between the two is the key to increasing your reach, maximising targeting options, optimising mobile advertising and getting the best ROI for your eCommerce business. Understanding the fundamental differences between them is the key as many people do dismiss Facebook Ads or put it “secondary” both platforms will allow you to go after new customers but both so differently…

Facebook Ads

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So let’s begin with Facebook Ads as the Facebook is a platform which the main focus is around “social” means that when you put your offer in front of an audience on there they may not necessarily be looking for what you want to offer. This is where a lot of people go wrong and think that on Facebook you can plaster and bombard people with offer after offer and then wonder why you don’t get any results from this tactic. The journey is different and so is the approach when you are marketing on Facebook hence why we love this platform as we are theoretically going after

This is where a lot of people go wrong and think that on Facebook you can plaster and bombard people with offer after offer and then wonder why you don’t get any results from this tactic. The journey is different and so is the approach when you are marketing on Facebook hence why we love this platform as we are theoretically going after

The journey is different and so is the approach when you are marketing on Facebook hence why we love this platform as we are theoretically going after colder audiences and basically showing them the benefits of what you have to offer and persuading them that this is what they need!

Advantage 1: Fantastic ROIs

The ability for advertisers to stretch their budget while maintaining a good return on investment is one of the key advantages of Facebook Ads. It’s a

Advantage 2: Affordability

Affordability — which varies between scope, messaging and objectives — and campaign performance factors offers small businesses one of the best online marketing value-for-money options out there with big return potential.

Advantage 3: Detailed Audience Segmentation

The scale or level of detail present in a set of data, or granularity, of Facebook far exceeds expectations. With active users accounting for one-fifth of the world’s population, Facebook gives advertisers a global market at their fingertips. However, it’s their segmentation, the ability for advertisers to target this available market based on their interests, beliefs, ideologies and values, that sets it apart.

Their market filtering, ‘lookalike audience’, match data to users who have consumer behaviour that matches your store’s existing customers. In other words, it finds you potential shoppers based on the interests and behaviour of your current shoppers, allowing you to connect with customers in a way that businesses have never been able to before.

Advantage 4: Highly Visual

Facebook Ads are designed to be seamless with people’s newsfeed content. This is a huge advantage for advertisers as these visually appealing ads create inspirational messaging which is enticing and compelling. Unlike most PPC campaigns and AdWords search ads, Facebook is inherently visual and remains so.

Advantage 5: Social Aspect

Unlike Google AdWords when you post an ad you can see how your audience reacts as they can actually comment and share which means others will also see. This will allow your actual audience to actually give you feedback on your ad whether positive or negative.

Google AdWords

google-adwords-logo

The largest PPC (pay per click) platform, AdWords, coined the term “paid search”. This involves concentrating text ads and targeting keywords to feature when potential customers are searching. So with Adwords, your potential customer is in the buying mentality and when they search for the product you have and you appear in front of them, this is where you bring in the sales. Of course, if it was only that easy, as you are targeting keywords – so are your competitors so there are many factors that will stop them from buying from you and some are such – Pricing, delivery cost, delivery time and so on.

Of course, if it was only that easy, as you are targeting keywords – so are your competitors so there are many factors that will stop them from buying from you and some are such – Pricing, delivery cost, delivery time and so on.

Advantage 1: Ad Format Variety

Through the years AdWords has evolved to include ad extensions, user reviews, site links, location targeting and also Google shopping — all providing customization and control to advertisers that are unparalleled. Add to that their industry/service specific upgrades — on everything from rich visuals and interactive date — AdWords offers a format to suit any online store, designed to bring more targeted traffic.

Advantage 2: Unprecedented Audiences

The audience volume that Google offers advertisers is by far the most superior and with its continued advancement, this will only increase. This audience scope is what makes this PPC platform the most popular and widely known globally.

Advantage 3: Equal Opportunities

Despite what you believe, it is not advertisers with the largest budget that ‘win’ on AdWords. This is mostly because of Google putting so much emphasis on the quality of the advert rather than how much is spent on the ad. Another rewarding factor is relevance, which means if you become an expert at creating optimized high-quality ads you will be rewarded. Yes, some keywords and phrases will cost more than others, but the quality and relevance will determine how much you have to bid – essentially equaling the playing field.

The bottom line is, that both these platforms perform well and do so in areas where the other doesn’t. If you are looking to build more awareness and get in front of audiences that may not know about you and your brand then let us develop a plan for your success.

Find out today how we can help you get results with Facebook Ads

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