Google My Business is highly advantageous for local businesses. As Google is one of the first places where the customers begin the search for a product or service, your business can highly benefit when it appears in the top results of Google Search. 46% of all searches that people do have a local intent and so, Google My Business is great for Local businesses.

Google My Business Listing is the simplest and quickest way to show up in Google search. This allows customers to find information about your business across different devices.

What is Google My Business?

Google My Business is an easy to use free tool offered by Google which allows businesses to mark their online presence on the Google Search Engine. Google My Business listing of any business is displayed in the Google search results and Google Maps. It shows the name of the business, addresses, contact details, hours of operation and website link.

How does it work?

The process to create a Google My Business Listing is to first create a Google My Business listing by creating your age or claiming your business. GMB also allows you to create a website which helps you to drive more customers to your website. To get better results it is also suggested to optimize your Google My Business listing.

Why should you use Google My Business?

Google My Business helps businesses to stand out from competitors and attract new customers. Google My Business can be used by you to attract more customers, and engage with the existing ones.

5 Reasons Why Every Business Should Have a Google My Business Listing

1. Increases the visibility of your business
   If you want to improve your business’s visibility online, Google My Business is the perfect choice. When any customer searches for a product or service on Google, the first three listings are normally the Google Adwords advertisements which are followed by the Local 3-pack.

   Most people do not know that they can increase the chances of appearing above the organic search results by creating a Google My Business Listing.

2. It helps you to be in touch with the customers
   Google My Business enables you to share the information about your business with the customers and to keep them updated. It also allows you to share your hours of operation, updates, and keep in touch with the customers.

3. Helps you to answer customers in real time
   Google My Business is centered around the needs of customers and so there is a real time messaging system which allows you to answer people’s queries in real time and help your future as well as the present customers.

4. Builds a Trust Factor among the customers
   You can build trust among the people by displaying the reviews on your Google My Business listing. Reviews are undoubtedly a very influential factor when the customers are making online buying decision and with the reviews on your Google My Business listing, you can stand out from your competitors.

5. Increase traffic and sales
   With Google My Business listing your business can get higher traffic and sales. As per Google having a Google My Business listing increases your chances of attracting visits from the people who browse your listings and also increases the chances of success.

As Google My Business is such a powerful tool to generate sales and get popular among the customers, there is no reason why your business should not make use of this tool.