October 13, 2020
Google My Business is a very crucial source of lead generation for the local businesses and helps them to get more visibility. Google has changed the game when it comes to search. People can now search what they want even without visiting the website.
This gives a huge advantage to the service businesses to enhance their listings and be found by the customers in an easier way. If you are also a business looking to get found better in the Google Maps or when people search on Google, the best place to get started is to set up your Google My Business Listing. It is a good idea to set up and claim your Google My Business listing soon.
But, your work does not stop after just claiming the Google My Business listing. It actually starts from here. It is very essential to optimize your Google My Business listing. Taking few minutes to optimize your Google My Business listing daily can help you create great results in the long run.
However, if you are also new to the online world and do not know how it works, let us list the ways on how you can optimize the Google My Business listing:
The first step in Google My Business listing optimization is creating a perfect profile with accurate and upto date information. As your profile will be the first thing people will see in the Google My Business listing, it is crucial to have the correct data uploaded.
Make sure to follow the Google My Business policies when uploading the images on your listing. The importance of having pictures can be realized by the fact that the listings with pictures get 35% more clicks and are considered more reputable than their competitors.
Having inconsistent information or incorrect information online can affect your search rankings, so it is great to be consistent with data and display the correct information on all platforms. Make sure that the information you share on the Google My Business listing is same as your website, social media page or anywhere else.
It is always suggested to collect reviews from the people to get your rankings up and to optimise your Google My Business listing. Having many reviews on your Google My Business listing also ensures that the customers prefer you more as you have people talking about your business and builds trust in their minds.
Make sure that you never go against the Google’s policies to maintain your rank. Any penalty inducing offences can not only negatively affect your business, but also lead to your permanent suspension of your Google My Business account.